Having won California, self-esteem went on to conquer the world.

https://literaryreview.co.uk/knowing-me-knowing-me

Having won California, self-esteem went on to conquer the world. And so here we are, living with the first generation to have been raised entirely on the intoxicating mantra of its own excellence. Storr argues provocatively that an obsession with promoting self-esteem has led to an increase in narcissism, and he has some interesting research data to back up this claim.