Big data vs big ideas…

Big Data will never replace Big Ideas: Why cultural intelligence matters – City A.M. https://apple.news/AN1uIdq17M760zBd3xq_55w 

Good article, but the thing is big data is necessarily inductive, while big ideas are nearly always deductive (because of the nature our brains). These things will compliment each other, not compete. The best combinations will create a new synergy in insight. It’s already happening.